Yesterday was a perfect example of why you shouldn’t build your brand around a score you can’t manage and can be changed without notice. I’m talking about Klout.
I’ve received emails over the past several months from individuals who include their Klout score in their signature. Someone recently gave me a business card with their Klout score on it. After yesterday when Klout changed its algorithm, lowering scores by as much as 20 points, I wondered if he was going to print new business cards. Continue reading