2012 has arrived and the internet has been inundated with social media marketing resolutions posts.* After reading a handful, I feel like I’m suffering from a buzz word hangover.
I love my digital media colleagues, and sometimes we’re all guilty of throwing in one too many industry buzz words where just one would do. *Cough*Cough* influence, tribe, engagement, sentiment, optimization, monetization, synergy, innovative.
As a professional resolution for 2012 I have resolved to use fewer buzz words, and more plain language. With this in mind, as my first test, I’ve put together a few resolutions for those running digital public health and social marketing campaigns to consider this new year.